Our role as talent managers and agents is to ensure each client is able to leverage his or her unique celebrity to grow their brand and achieve their specific goals. We focus on creating and fostering brand partnerships and media relationships custom to each client. These services include, but are not limited to:

Sourcing and negotiating brand partnerships • Content creation and management • TV/Digital negotiations • Strategic career planning • Alternative revenue generation • Restaurant licensing and expansion • Day to day career management

As marketers ourselves, we understand not all talent works for all situations and the selection process is critical. From large-scale endorsements to private, one-of-a-kind experiences, we work closely with brands, media entities and properties to help identify, negotiate, contract and fulfill the perfect culinary personality for each specific project.

With our “sweet” of culinary innovation services, we empower your brand to thrive in a dynamic and ever-changing market, ensuring your creations leave a lasting impression on every palate they touch.

Market and Competitive Intelligence • Trendsetting Insights • Frontline Innovation • Strategic Culinary Vision • R&D Excellence • Innovation Think Tanks • Creative Concept Creation • Recipe R&D/ Mastery • Chef and Culinary Collaborations • Tailored Advisory Panels • Menu Trend Mastery

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A carefully crafted food and beverage experience tells a story, creates memories and brings together a group of people unlike almost any other live setting. We know an elevated experience only comes by paying attention to details, understanding the goal, and working together with our clients to ensure every last detail and guest is attended to.

LIVE/ IN-PERSON EVENTS or VIRTUAL

Whether its a private intimate dinner, a public live festival within the framework of an existing event (Super Bowl, All-Star Games, Wine & Food Festivals, etc.) or a virtual cook-along, our team manages everything from conception to completion. This includes curating the experience, procuring celebrity talent, producing the event, determining promotional gifting, and all other event related elements to ensure a smooth, memorable experience.

Our media division focuses on the creation and production of original content for TV, digital, mobile, and all other applicable platforms. We primarily develop content around our chef and brand clients as a creative outlet and to deepen their engagement within the marketplace.  We also work with brands to ideate and bring to life branded programming either as an extension to existing initiatives or as stand-alone projects. 

SMG works with brands and clients to leverage their IP within the home, food, drink and epicurean verticals.  The knowledge, resources and experience of our executive team, staff and chef partners lends itself to provide superior product development, sales, distribution and R&D for our clients.