Nestle

INTRODUCTION

Nestle, a global leader in the food and beverage industry, recognized the importance of culinary expertise in driving brand innovation and consumer engagement within the foodservice community. In line with this vision, Nestle formed a Culinary Advisory Panel comprising of industry vets, and respected chefs such as Michelle Bernstein, Paul Kahan, and Brad Farmerie. This strategic initiative aimed to leverage the chefs’ status within the foodservice community to propel Nestle's brands to new heights. Through collaborative efforts in R&D, recipe development, and brand evangelism, the Culinary Advisory Panel played a pivotal role in fueling Nestle's business growth and market expansion.

SOLUTION

Driving Product Innovation and Differentiation: The Culinary Advisory Panel's contributions were instrumental in driving product innovation and differentiation across Nestle's diverse portfolio of brands. By collaborating closely with R&D teams, the chefs provided valuable insights into emerging culinary trends, flavor profiles, and consumer preferences. Their expertise enabled Nestle to renovate current products in need of incremental innovation as well as develop innovative products that resonated with consumers and stood out in the competitive market landscape.

Whether it was introducing new flavor variants, refining existing recipes, or exploring novel ingredients, the chefs' creative input propelled Nestle's brands to the forefront of culinary innovation, driving excitement, trial, sampling, and most importantly, purchase.

Enhancing Brand Visibility and Consumer Engagement: Beyond product development, the Culinary Advisory Panel played a crucial role in enhancing Nestle's brand visibility and engagement within the foodservice community. Through trade show appearances, media and PR opportunities, and recipe collaborations, the chefs served as brand ambassadors within their respective communities, promoting Nestle's products and values to a wider foodservice audience. Their endorsements and testimonials for both legacy and new, emerging brands lent credibility and authenticity to the brands. 

In conclusion, Nestle's Culinary Advisory Panel played a pivotal role in driving business growth by enhancing brand visibility, and fostering consumer engagement. Through collaborative efforts with esteemed chefs, Nestle was able to develop innovative products that resonated with consumers, differentiate its brands in the market, and build lasting relationships with its target audience. As a result, Nestle's Culinary Advisory Panel stands as a testament to the transformative power of culinary expertise in shaping the future of food innovation and driving business success in the dynamic global marketplace.

CONCLUSION

• Data reveals that Nestle products developed in collaboration with the Chef Advisory panel experienced a 37% increase in sales volume compared to non-collaborative products. Nestle’s foodservice sales team saw a significant lift of over 30% on willingness to trial and sample new or competitive products, relying on the chefs credibility amongst their peers and expertise in the restaurant space to convince and convert new or existing customers.  Additionally, surveys within the foodservice space conducted post-launch of several of the new product lines, indicated a 78% satisfaction rate with the taste and quality of these offerings, highlighting their resonance with the target audience. Market analysis demonstrated that Nestle's products developed with the Culinary Advisory Panel's input (and attaching their names) commanded a 15% premium price compared to competitors, underscoring their perceived value and differentiation in the marketplace.
  

• Enhancing Brand Visibility and Consumer Engagement: Beyond product development, the Culinary Advisory Panel played a crucial role in enhancing Nestle's brand visibility and consumer engagement. Foodservice Trade media monitoring data showed a 72% increase in brand mentions and positive sentiment across various platforms following the panel's involvement in promotional activities. Most notably, trade show attendance data indicated a 35% increase in booth foot traffic and leads generated when the chefs’ made appearances, underscoring their draw and influence within the industry.