Reesa Lake
Never Sell Ice to Eskimos Podcast
Reesa Lake
Season 1, Episode 14
Reesa Lake is Head of Creator Expansion and Agency Partnerships at LTK. In this newly created role, Lake brings LTK’s economic opportunity to creators across new platforms, verticals, categories and demographics. With a continued mission to deepen the relationships with creators, LTK Lake builds strategic partnerships with creators and their representation to further support their clients across all platforms.
Prior to joining LTK, Lake was Partner and Executive Vice President Brand Partnerships at Digital Brand Architects (DBA), as DBA's first talent manager, she adopted a keen focus on growing social media influencers into full-fledged million-dollar businesses while expanding the industry's perception of traditional influencers to include online and offline talent. Signing and representing notable lifestyle personalities, including Camilla Coelho, Rachel Parcell, Paola Alberti of Blank Itinerary and others. Having been behind thousands of the most known influencer programs with brands that range from Cartier and Amazon to Volvo as well as the strategic positioning of the industry's most coveted talent, she is a pioneer in the social media space.
Before joining DBA, Lake was the Executive Producer and co-creator for NBC's The Great American Health Challenge and led sponsorship sales for live events and other bespoke branded entertainment opportunities, starting her career in public relations.
Reesa was named Influencer top 50 by Talking Influencer and has been featured in Business Insider, Business of Fashion, Deadline, Digiday, Forbes, Fashionista, Hollywood Reporter, Refinery29, Tubefilter, WWD, Yahoo.